Maintaining Armagideon Time has been an extended spin on the Wheel of Dread and Pleasure for me. (That’s another Warhammer reference, for those of you keeping score.) There are times when I’m able to put together a week’s worth of posts in a single afternoon, and feel confident in whatever it is I’m doing here. At other times, I feel a crippling sense of insecurity about my writing, the quality of the material, and the validity of the entire project. The past couple of weeks have been more of the latter for me, for whatever reason -- fatigue, perhaps – like I’ve peaked and it’s all a slow tumble down from the little plateau I’ve built for myself from here.
Then I came across this….

…and all was well with the world again. It’s the cover to the February 1978 issue of
Pizzazz, Marvel’s attempt at grabbing a bit of the tweener mag market share from periodicals such as
Dynamite, and it became my own Lady of Fatima or Angels of Mons, reaffirming my faith and rescuing me from the clutches of despair with its symbolic power. I shall not waver again. (For a while, at least.)
I make the effort to pick up issues of
Pizzazz and
Dynamite if and when I come across them. My efforts have been hampered by the fact
Dynamite has become something of a hot property among the hipster set, thus driving up the prices of individual issues past what I’m willing to pay for them.
Pizzazz, though lesser known by the camp affectation crowd, featured serialized Star Wars comic stories in an attempt by Marvel to boost sales by capitalizing on an already held license. Because of that, I find myself playing Jonathan Winters to the Acolytes’ of Lucas Phil Silvers in the quest for the Big W (in this case, a longbox at my local comic shop marked
Magazines – P – Misc).
I could care less about the poorly drawn further (and apocryphal) adventures of Luke, Leia and the usual gang of idiots. The draw for me is the articles and features, popcult moments flash frozen in time and in their contextual environments, rather that the cherry-picked camp chosen for ironic effect that passes for retrology these days.
As a document of a specific moment, there’s something off about the issue of above issue of
Pizzazz. There’s a tangible feeling of incongruity between the implied target demographic and the contents of the magazine; presenting Linda Ronstadt as a “rock superwoman” is only part of it. The featured movie review is for
Goodbye Girl (the kids, they love the Marsha Mason) and the album review is for the second volume of Elton John’s
Greatest Hits (that opens with a Leon Russell reference, of all things), both of which bear the unmistakable thumbprints of out-of-touch adults trying to reach “the kids” without having a clue about what the target demographic is actually interested in. In other words, it reeks of high school guidance counselor.
Other highlights include the best
Star Trek trivia quiz ever, “Are You a Trekki (sic)?”:
Sample question:
2. Bones is the nickname for:
(A) Orson Welles
(B) Leonard McCoy
(C) Farrah Fawcett-Majors
(D) Jimmy WalkerOh, how I wish the answer was
(D). “Your inhuman logic’s got you way too uptight/Relax those pointy ears, you’ll feel
DYN-O-MITE!”
There’s also an interview with a former DJ from Atlanta (I don’t get it, but Maura, a couple years my senior, says that DJ’s were a bigger deal back then. I’ll take her word for it as I was too busy playing with my Hot Wheels to notice such things) which unequivocally demonstrates
the sheer and utter nightmare that was 1970’s male fashion. Think about it. That is how one dressed and styled one’s hair in order to get laid back then. It’s a mystery to me that the birthrate didn’t drop to zero from 1974 to 1979. (Some sources credit Hai Karate and Jovan Sex Appeal for preventing such a decline.)
OK, on to the music:
Linda Ronstadt – Poor Poor Pitiful Me (from
Simple Dreams, 1977) – Written and originally recorded by the late Warren Zevon in 1976, Ronstadt’s cover version (with slightly altered lyrics) became a minor hit in 1978.
It’s not that I think badly of Ronstadt; I rarely think of her at all except as one of the many soft rock/pop acts played on the ultra-mellow radio stations my parents listened to during car trips. At the time the
Pizzazz article ran, she was at the peak of her mainstream pop success, but she seems like an odd choice to spotlight in a publication aimed at tweeners, whose axes of musical interest ran along the lines of Kiss, Shaun Cassidy/Bay City Rollers/Leif Garrett, and the disco scene. Even a write up about the
Rumours-era Fleetwood Mac would have made more sense. (Maura's answer to my musings was simply, "Marvel has always been out of touch with reality.")
The Screamers – Magazine Love (from
Demos: 1977-1978) – Techno-punk, synthpunk, art punk… The subgenre label doesn’t matter, only the beautiful noise these fellows made. It’s a shame that they never recorded a proper studio album, and left only demos and live performances as a testament to their (highly influential) legacy.