you treat me like a dog

(from The Witching Hour #49; December 1974)
Duke, the Action Dog!

When some woefully unprepared suburban adventures try to scale the slopes of Mt. Avalanche in mid-January....Duke is there!

When Mommy is sleeping off a hangover doesn't notice little Timmy's excursion into the abandoned Black Lung Mine...Duke is there!

When the enemies of Freedom^TM need a little impromptu menace to the genitalia to keep them in line...Duke is there! (Though he will deny any knowledge of it at the court martial proceedings.)

When your fancy dinner party is regrettably free of submissive urination incidents...Duke is there!

Duke's life may seem like a charmed one to many of you, what with the action, adventure, cool gadgets, and all. He even had his own secret headquarters (sold separately) kitted out with a periscope and the finest computer technology the punchcard and tape drive era had to offer.

While that's certainly a step up from usual makeshift lair under far end of the dining room table (strewed with cat food cans and fast food wrappers stolen from the trash, of course), all the fancy gear and accessories were merely futile attempts to fill the gaping void in Duke's inner being.

Duke wants YOU to be his MASTER...because without your firm guiding hand, Duke's life would be just an endless sea of emptiness and self-doubt, devoid of any meaning or purpose. He's a typical canine in that regard.

Dark ruminations about forgotten playthings aside, I wonder if it isn't time to revisit the "heroic pup as toy franchise" model, only with a 21th Century spin. My proposal has been prepared and is currently awaiting approval from the relevant powers that be...

The advances in electronics and toy design over the past three and a half decades mean that the Oscar the Pughuahua toy will include a voice activation feature, where certain key words and phrases will cause him shake off his inertial topor and prance around the house on little chicken legs. In case you were curious, those phrases will be "out," "mashed potato," "beef jerky," "go to bed?" and "donut." And, yes, there will be a variety of accessories (sold separately, of course).

Dr. Alimantado - Tribute to the Duke (from Best Dressed Chicken in Town, 1978) - When he wasn't zipping over chasms or hauling around his Rescue Rickshaw^TM, the Action Dog spent his downtime napping in front of the space heater in his secret HQ and dreaming to the sweet sounds of well-crafted reggae.

Depeche Mode - Master and Servant (from Some Great Reward, 1984) - Love in the Age of Thatcher.