From AT's inbox; the names have been changed to protect the guilty:
In regards to your blog, we would like to ask you to write a piece on PSEUDO-CLEVER BAND NAME's new album "UNINSPIRED TITLE". With a diverse range of influences, from LEGENDARY JAZZ PERFOMER and LEGENDARY REGGAE ARTIST to WELL-LOVED INDIE ROCK BAND #1 and WELL-LOVED INDIE ROCK BAND #2, the band still manages to bring it all together and create something that sounds fresh, with hooks akimbo, and a lust and fear for all things cyber-televisic.Sweet Providence, where do I even begin?
First up, dropping a fistful of self-consciously eclectic musical "influences" is the quickest way to get on my bad side. I have yet to listen to an artist or outfit which indulges in the practice that sounds even marginally like any of the acts they cite. It's a music marketing tactic that simply doesn't work, except maybe on the morbid curiosity, are-you-effing-serious, let's-stare-at-the-bloody-trainwreck level. Better to be up front and just honestly and simply state the truth: "shamelessly apes Joy Division," "wishes they were The Clash," or "sounds like every other lousy jam band."
The same knee-jerk distaste of mine applies to contrived buzz-words and phrases like "hooks akimbo" and "cyber-televisic," which convey the diametrical opposite of the message the PR flack is attempting to transmit.
The part that really caused me to grit my 75% amalgam teeth, however, was the opening line, phrased as a passive-aggressive corp-speak imperative. I'm sure many of you know the drill: "We would like to ask you to conduct a massive time-intensive revision of the database even though we plan on switching to a new front-end interface in two weeks which will make your revisions obsolete" delivered with a smile and unblinking stare. Do they seriously think I'm going to play the role of unpaid PR proxy in exchange for some weak-cheese ego stroking?
Even if it was a paying gig, I'd still turn it down. And not out of any sense of personal honor, either.
I get a fair number of emails asking me to promote or review songs, albums, or artists on Armagideon Time. It comes with being a music blogger (such as I am), and I'd be lying if I said I wasn't slightly flattered by the requests even though I'm baffled why they put me on the mass email list to begin with.
I have never set out to be an arbiter of public taste here. I'm temperamentally unsuited for the role of a "serious" music critic (if such a thing even exists) because I am able to acknowledge the subjectivity of my views. My concept of "good music" applies to me and me alone, and in truth encompasses a lot of what might be deemed, sans malice, as "utter crap." I can live with that burden without trying to redefine the definition of "quality" to conform to my singular tastes.
What I can't, or rather won't, do is regurgitate PR hype or presume to shatter the dreams of a basement studio auteur because I have a venue to do so and an ego in need of gratification. I'm not a gatekeeper. I'm the eccentric old man who lives in a shack by the junkyard, showing off my collection of mismatched depression glass and spouting off rambling philosophical anecdotes to any person foolish enough to stop by.
It's a narrow niche that I've cut out for myself here, but it's a very comfortable one, too.
Pretty Girls Make Graves - Speakers Push the Air (from Good Health, 2002) - My synesthetic take on this track: The sun setting behind Horn Pond Mountain in October, as viewed through the trees in my backyard.








