Issue #133 of The Uncanny X-Men (May 1980): After the merry band of mutants has their asses handed to them by the Hellfire club, team leader Cyclops tries an astral Hail Mary play in hopes of freeing his lover Jean Grey from Mastermind's psychic control. It doesn't go well, and the issue ends on this shocking note...
OH NO! CYCLOPS IS DEAD! HOW COULD THEY?The answer, as revealed in the opening splash page of issue #134, is that they didn't:

It was just a bait-and-switch cliffhanger; clumsily done, but well within the standard conventions of the superheroic genre.
There's been some confusion in certain quarters (which I won't link to, because I don't believe in encouraging the delusional) about the nature and tropes of serialized superhero adventure stories -- specifically the inability to separate suspension of disbelief from actually believing.
It's not (so much) a case of folks thinking that Superman is real, but rather that escapist light entertainments generated for profit by publicly traded corporations have a greater meaning than simply being disposable diversions. (Certain works can rise above the baseline, and that's something to be encouraged, but that's neither the norm or even what this particular strain of enthusiast is calling for.) To those who hold such beliefs, the idea that a writer of superhero comics (regardless of his level of talent) could go on record and acknowledge that things like character deaths or incapacitating injuries could be easily be written away if so desired is not taken as a simple affirmation of how mainstream superheroic storytelling has always worked, but as a statement of betrayal most foul.
A betrayal of what, exactly? Not suspension of disbelief, as that concept is something that applies only within the boundaries of the text (or movie, or play, or so forth -- I'm just using "text" as a catch-all term for simplicity's sake). There is a difference between letting an obvious boom shadow slip into an important shot, and the director explaining in an interview the nuts and bolts of the special effects used in her movie. What is bothering these superhero fans is actually the betrayal of a myth, the myth that their cherished characters are more than trademarked fictional properties. To acknowledge the formulaic nature of the genre is to unleash an existential crisis.
I can understand this viewpoint. I think most folks who've indulged in the hobby, especially the ones who picked it up as children, are familiar with the feeling to some extent. I remember reading the conclusion of
Iron Man #230 (May 1988)...

...and actually wondering if that could have really been the death of Tony Stark. (Keep in mind that this was only a couple years after Stark reclaimed the heroic identity he'd given up for thirty-odd issues.) It wasn't. He was back the very next issue, per genre standards, with a brand new suit of armor.
Eventually, however, there comes a point where you've seen enough turns of the plot wheel to be able to reliably chart its progress. The overall goofiness of the ever-recycled plot material matters less than the manner in which it is handled -- the tweaks, spins, and innovations capable of turning coal into diamonds (even if they are industrial-grade ones).
It is a different sort of affection, one predicated on
awareness and
perspective instead of unquestioned enthusiasm and fan entitlement. It is not "apathy" -- the present buzzword of choice among apologists for the latter camp to describe that attitude -- but a sense of perspective about how the business and the genre work. (I'll concede that feelings of jadedness are frequent handmaidens to that attitude, but are not mutually exclusive with being able to enjoy reading superhero material.)
Knowing that a magic trick is a carefully orchestrated deception doesn't preclude appreciating the skillful execution of the illusion. Knowing how Jay Gatsby will end up at the end of Fitzgerald's novel or the solution to one of Raymond Chandler's mysteries doesn't undercut the entertainment value of either. It's about appreciating a work for what it is, and not as a fragment of an ever-churning faux-mythic canon with a disproportionate level of personal importance.
The Darling Buds - It Makes No Difference (from
Crawdaddy, 1990) - Better than Transvision Vamp and The Primitives combined...which isn't that hard a feat, but still. I discovered the band (along with Prefab Sprout) through a promo mini-CD bundled inside a case of Coca-Cola and was impressed enough by what I heard to buy (and love) the album despite my punker-than-thou attitude at the time.